![]() Their first official album, 2018’s utterly DIY I Want to Die in New Orleans, cracked the Billboard Top 10 their second, Stop Staring at the Shadows, followed in 2020. ![]() Morbid as it is, the material can also be funny, albeit in an irony-poisoned kind of way: In one memorable line from “Mount Sinai,” Ruby describes being next in line for heaven and disqualifying himself by drinking insecticide in another, from “Paris,” he raps, “Ruby was a motherf**king reject/Then I cut my wrists, and now I motherf**king bleed checks.” Petrou and Arceneaux have described the project as therapy and treat it as such, self-releasing music at an almost continuous clip and developing a cultlike fan base along the way. Formed in 2014 by New Orleanian cousins Aristos Petrou (Ruby da Cherry) and Scott Arceneaux ($crim), the group mix the grindhouse trap of early Three 6 Mafia with the anthemic release of 2010s emo-rap: Feel-good music for people who feel real, real bad (and kinda like it). ![]() Some artists bond over shared ambitions $uicideboy$ promised each other they’d kill themselves if they couldn’t make it work. Via the music sharing platform SoundCloud, the duo rose to popularity for their abrasive, self-produced beats, as well as their harsh lyrical content and themes prominently featuring substance use disorder and suicidal ideation.They own ánd operate their ówn label, G59 Records, under which all of their music is. ![]()
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